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How To Intensify Internet Marketing For Your Website

Ananta F. Benvenuto Friday, July 30, 2010
The web is a very competitive place and there are many online businesses trying to intensify their internet marketing. Survival for the fittest is the order of the day. Over the years I have heard all kinds of advice from gurus, parents, friends, and definitely from teachers, but my favorite comes from the movie Gladiator when Russell Crowe says: "On my mark, unleash hell."

If you've been working around internet marketing for awhile, chances are someone else has quoted this same line. The truth is I don't blame them. After all, it epitomizes the very core of what marketing programs teach you. Here is how it works:


You find a target and pick a market which is favorable for approach. Keep in mind it doesn't have to be a perfect idea, but if it sounds good on paper then you should take a deeper look. Just remember that you need to maintain interest throughout.

Once you come across something (product) you should mark out the main spots. What sort of advertising mediums can you use? What kind of budget is available? Do you have a strategy for each point? Okay, the more detailed you get the more excruciating everything becomes. In the beginning though you should allocate a monthly budget so that you can use a pay per click campaign and in order to figure out your targeted keywords. This will allow you to monitor your advertising and fine tune any mistakes to make it successful.

There are two different kinds of approaches to intensify your internet marketing. If you have a wide open budget and can afford to spend money on traffic then use the first approach. Then again, if your business pays for your advertising budget (or most of it), use the second option.

The first approach is all-out marketing. This is where you go crazy with your strategies. You're basically bringing everything out at once. It allows you to blanket your target market, have a slow build-up, tackling different advertising mediums and building a crescendo effect so that you replicate your all-out marketing technique over and over again.

The second approach is for you to take the term "unleash hell" and understand another valuable online business lesson. All you have to do is figure out your product or business idea and GET IT OUT THERE! Don't worry about refining and managing right now, because you will have plenty of time to do that later. Just take your business to the market and let everything else fall into place.

Another thing to consider is that you don't want to wait months to find the perfect idea. If you just pick an idea that is "good enough" you will be able to launch your business. Take for example a resume writer who wants to sell his services online. What this individual needs to do is to build a website and place the basic contact information and payment options.

When you wait too long to promote your product, service or website, tons of money will be passed by. So don't wait until you have a "finished" product before you start your campaign. If you promote during the development process you can kill 2 birds with 1 stone. When you become successful and your marketing methods are a success, you can take the time to finish it later on down the road. 

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